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How to supercharge business growth with advanced analytics with our simple 5 step process to unlock this potential in your organization.

While on a trip away with family and friends over the weekend, I had a conversation with one of my friends, who also happens to work in...

In 2006 British mathematician Clive Humby coined the phrase “Data is the new oil.” Today, almost 20 years later, this analogy continues...

Having spent many years leading agency analytical teams, I observed that there is often a trust issue on the client side when it comes to...

For most companies, making the decision to invest in modeling such as MMM, MTA or similar, often comes with significant expectations.

To create timely and accurate reporting, and turn around faster modeling projects and more reliable insight, make sure your have good data!

Why do data and analytics initiatives fail so frequently and what are the keys to success?